Academic Disciplines

Criminal Justice
Economics
Finance
International Business
Management
Marketing
Nursing
Political Science
Public Administration

Criminal Justice

Economics

Finance: Finance is concerned with capital—in other words, money in business. The finance curriculum focuses on the valuation process in a free market system. It helps individuals or companies to value a variety of alternatives in terms of the sources of capital and the uses of capital. The allocation of resources becomes more efficient in business and as a result, profits increase.

Students who are interested in business should have a thorough understanding of the financial process. The finance curriculum is designed to provide fundamental knowledge of the financial process and to further the balanced and coherent learning of the financial management.

The topics covered in finance include the following:

• Financing the business enterprise
• Costs and sources of capital,
• Risk involved in financial decision-making
• Investment principles
• Financing international business transactions
• Financial intermediaries
• Capital markets

The understanding of the financial process will help graduates to pursue all careers wherever the efficient allocation of a scarce resource called money is concerned: manufacturing sector, service sector, financial sector, nonprofit enterprises, and private businesses.

International Business

Management: Management centers on the tasks, decisions, and strategies necessary to run an effective business. High level management analyzes what the firm can do well, the challenges and opportunities that face the firm, and how different people in the organization can work well together. In turn, decisions are made on overall plans for the firm, how much should be invested, and what kinds of risks should be taken. Management also involves more specific responsibilities such as personnel administration, reward structures, information systems, and competitive strategy. When firms operate across country borders, differences in culture, law, and economic systems make these tasks even more challenging. To prepare for these tasks, management concentration students take courses in areas such as general management, strategy, human resources management, organizational behavior, and international management.

Marketing: Marketing focuses on the firm’s relations with current and potential customers. Customers today seek to have their actual needs met rather than to obtain specific products. For example, airlines compete to some extent with teleconferencing service providers to offer a way to interact with distant business partners. Some tasks that marketing managers address include:

• Research on the needs and wants of customers
• Understanding the behavior and choices of consumers
• Identifying unsatisfied consumer and business needs
• Differentiating offerings from those of competitors
• Making decisions on new products and services to be offered
• Finding effective ways to reach consumers through stores and other outlets
• Making consumers aware of the firm’s offerings, their benefits, and how these offer good value
• Setting profit maximizing prices for products
• Adapting strategies across the world based on cultural, economic, technological, legal, and other relevant factors

Marketing Links
Additional information about marketing

Nursing:

Political Science

Public Administration